Our Mission

Empower as many people as possible to escape the 9 to 5 grind, get control of their life, and make their most ambitious goals a reality as quickly as possible.

Our Reason

We've struggled. We've crashed and burned. We've done it the hard way. We've also figured out how to make big shit happen, and life is thoroughly awesome at the top. The more winners in the world, the better. We win when you win. LFG.

Our Guarantee

If you start with a solid foundation, and apply the strategies outlined within this site, then you will be more fit, more fulfilled, more wealthy, and more resilient than you've ever been in your life. IF you do the work. Our guarantee is that if you do nothing different, you'll get nothing different.

Our Energy

Intense. Focused. Lighthearted. We're not going to beat around the bush. We're going to tell you what you need to hear in the way you need to hear it. Sometimes that feels like being attacked, and it can be painful. Good. That means it's working. If you're on that level, we'll get along great.

Skills, strategies, and training trusted by these fortune 500 clients

The ideas inside Elite University are directly responsible for our clients landing millions of dollars in new business.


Conversations with the best in the world. Former Navy Seal, 8x world champion, and more. Listen to how they think about the world and use their strategies to get their results. Ideal for business owners, anyone in sales, negotiators, and beyond.


Corporate clients pay tens of thousands of dollars for hands-on training that delivers this material. Private coaching clients pay thousands of dollars for one-on-one sessions to learn this material. Jonathan, himself, has used these principles, strategies, and techniques to book large sums of money for his own projects. Now the mission is getting these secrets into the hands of anyone who recognizes that they're ready for the ELITE life.


Jonathan Pritchard is the founder of a global training company that has delivered sales, negotiation, and presentation skills training on six of the seven continents. He has personally worked with Fortune 500 clients, in front and behind the national TV camera lens, as well as successfully empowering dozens of entrepreneurs to escape the black hole of no sales. He is the author of several books centered on mindset, motivation, memory, and other dimensions of hacking the psychology of success.