March 22, 2021

Am I Going To Make It?

Sometimes it pays to be human in business.

There's an opportunity I've been working on for more than two months, now. The company is in a fairly competitive market with zero shortage of opportunity.

They're having trouble with their messaging (the customers care about the wrong things! We're better!) so they're coming to us to figure out how to properly deliver their value and approach digital marketing.

We first spoke in October 2020, and as of the time I'm writing this it's now March.

Five months this deal has been dragging on.

We've had multiple meetings with different departments. Each has their own concerns which we've addressed point by point.

It's definitely past the point of our standard opportunities, but the deliverables are still big enough to warrant the persistence.

The problem, though, is I've run out of the usual bag of tricks.

Temp check. Checking in. Circling back.

Used them all.

And this morning I was double checking the CRM and I noticed the last email I got from them was 13 days ago and they said, "We should know more next week."

So you can see it's not urgent.

But I still don't want to give up on money.

So I decided to have some fun with it. What do I have to lose, right?

I sent a single sentence email:

Tell me doc; am I gonna make it?

Within five minutes my contact shot me an email saying, "The doc is in a meeting but let's talk this afternoon."

Who knows how it's going to go, but I'm fascinated to find out.

Sometimes it helps to drop the façade of "too perfect" and let people know they're working with people.

Might surprise you how people will respond!