Articles, Episodes, and Ideas

The "How to" Section of the University
March 24, 2021
Prioritize Connection

Today was spent on back to back to back to back zoom calls. I didn't see a lead's email until 8 minutes before the end of the day. And that's the way it should be. Always give priority to the people who are willing to meet you at higher levels of connection. One of my […]

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March 22, 2021
Am I Going To Make It?

Sometimes it pays to be human in business. There's an opportunity I've been working on for more than two months, now. The company is in a fairly competitive market with zero shortage of opportunity. They're having trouble with their messaging (the customers care about the wrong things! We're better!) so they're coming to us to […]

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March 17, 2021
Creative Connections

I wanted to pitch my Mentalism / Hospitality services to an internationally recognizable brand name here in Chicago. Do I just call? Send an email? How do you reach out? Think in stages. 1st I need them to know me. 2nd I need them to want to meet me. FIRST STEP I find out who THEY […]

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